Privacy policy

Last updated: August 25, 2025

This Privacy Policy describes how Armada Inc ("Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from any Armada online store (the "Site") or otherwise communicate with us (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or for operational, legal, or regulatory reasons. Updates will be posted on this page with a revised "Last updated" date.

How We Collect and Use Your Personal Information

To provide our Services, we collect personal information from various sources. We may use this information to:

Provide or improve the Services
Communicate with you
Send you marketing communications
Comply with legal obligations
Enforce our Terms of Service
Protect our rights and users

What Personal Information We Collect

Information you provide directly:

Contact info: name, address, phone, email
Order info: billing/shipping address, payment confirmation
Account info: username, password, security Q&A
Support messages: any info you include when contacting us

Information collected automatically ("Usage Data"):

Device/browser details
IP address, network, interaction data
Collected via cookies, pixels, and similar technologies

Information from third parties:

Shopify (e-commerce platform)
Payment processors (e.g., billing details)
Marketing partners

How We Use Your Personal Information

Service delivery: order fulfillment, account management, returns/exchanges
Marketing: email and SMS promotions, tailored advertising
Security: fraud prevention, account protection
Customer service: support and service improvement

Cookies

We use cookies and tracking tech to:

Remember preferences
Analyze behavior and performance
Power marketing and personalization

To learn more: Shopify Cookie Policy

Our site respects Global Privacy Control (GPC) signals for opt-out of tracking/sharing where applicable. We do not support other "Do Not Track" signals.

How We Disclose Your Information

We may disclose your data to:

Vendors and service providers (e.g., payment processors, analytics)
Business/marketing partners
Affiliates
Legal authorities when required
In connection with business transactions (e.g., acquisition)

We have disclosed personal information over the past 12 months as outlined in this policy. We do not use or disclose sensitive personal data for profiling.

Marketing Communications

By providing your phone number, you agree to receive marketing text messages from Armada Inc. Message frequency varies. Message & data rates may apply. Reply STOP to unsubscribe. We do not sell your phone number or use it for third-party marketing.

Children's Data

Our Services are not intended for children. We do not knowingly collect data from children. Contact us to delete any child’s data mistakenly collected.

Security & Retention

We use reasonable security measures but cannot guarantee 100% protection. Data is retained based on business and legal needs.

Your Rights (based on jurisdiction)

You may have rights to:

Access/Know
Delete
Correct
Data Portability
Opt-Out of Sale/Sharing
Restrict processing
Withdraw consent
Appeal decisions
Manage communication preferences

You can exercise these by contacting us at the address below. We may request verification of your identity. Authorized agents may act on your behalf.

Complaints

You may contact us if you believe your data rights are being violated. If unresolved, you may escalate to your local data protection authority.

International Transfers

Your information may be stored/processed outside your country. When required, we use Standard Contractual Clauses or other lawful mechanisms.

Contact Us

Email: support@armadamerch.com
Address: Armada Inc, 55 Chase St, Floor 3, Methuen, MA 01844, USA

For privacy matters, Armada Inc is the data controller unless stated otherwise.